Benefits of a Clean Billboard
You run a business and you want to attract customers. Sure, you can go the digital way by using social media to your advantage, but there’s also a more effective form of advertising that is guaranteed to attract customers. It’s not found on the internet, but it is common outside of your house. I’m talking about billboards.
Out of all modes of advertising, billboards are the best way to advertise promotions, new items, announcements, etc. They have been proven to catch more eyeballs when placed next to busy roads and streets, where many people are passing by.
But what if your billboard doesn’t look the part? What if it looks dirty due to having never been cleaned in a while? If people see your brand on a dirty billboard, many of them would never be interested in what you’re selling. They’ll take one look and go “Ugh, they must be cheap”.
Here are five reasons why having a clean billboard is necessary for success:
- Shine Bright Like a Diamond
When you advertise with a billboard, it’s obviously important that it must stand out from all the other billboards posted around the city. When it looks clean, not only will it start grabbing eyeballs by the dozens but increase people’s awareness of your brand which makes them say “Hmmm, interesting. I’ll check that out”. It’ll look professional and will attract some new customers which wouldn’t have happened if the billboard looked as dirty as a dusty window of an abandoned car.
- Cheaper & Older for the Better
Surprisingly, a billboard, just like any living thing, has a lifespan. That lifespan can either be long or short depending on one factor, cleanliness. If it’s clean, the billboard will last much longer and be used for any ad. If it’s dirty, it’s going to last for a short time due to all the grime and dirt building up which can damage the surface and make your ad look dirty.
- Greenly Regulated
When you clean your billboard, you’re not just cleaning it for gathering more customers. You’re doing the environment a favor. You’ll be removing pollutants, dust, and other bacteria that cause damage to the environment. Without the harmful elements, you made one small step for the climate to heal.
- The Rules are Rules.
In a few cities across the globe, billboards are banned from being displayed to the public. So, in a regular city like Dubai, where billboards are allowed, they’re still regulated by local authorities. One of those regulations is to have a clean billboard.
- Hazardous Advertising
A dirty billboard, other than ruining your brand image, can be considered a safety hazard in a place where there are a lot of cars passing by. If the sign is dusty but the driver is interested in what it says, they’ll struggle to look at the sign and not keep their eyes on the road. And if their eyes aren’t looking straight, they’ll crash their car and burn. Also, the dust from a dirty billboard would trickle down to the car’s windshield, lowering the driver’s visibility and having a bigger chance of crashing into someone or something. That’s why having a clean billboard would not only improve visibility due to no dust at all, but it can also reduce the risk of car accidents happening because your billboard grabs attention.
Conclusion
When you have a dirty billboard, you’re not going to have much success trying to attract new customers. But how are you going to clean it up? All by yourself up there just wiping away with a towel? Don’t worry, because Sirwiss can connect verified billboard cleaning companies to you so they can get the job done. Just go to Sirwiss.ae and book an appointment with a billboard cleaning team today.